Skip to content
Best Keyword Research Tools

6 Best Keyword Research Tools for SEO in 2021

Want to become Thomas Young: the man who knew everything? You can be! Just keep an eye on what people are talking about on the internet and the best way is to perform keyword research.
But doing it manually is impossible, so the best solution is to use a keyword research tool.

Keyword research is one of the foremost important steps in any SEO campaign. Whether you’re after an informational keyword like “how to bake a cake” or a commercial keyword like “mortgage” or “health insurance”.

There are more than 200 tools working on keyword research.  To make life easy for you, we have made the list of best keyword research tools that will surely help you to identify which one will be the best for your individual needs. Yes, there are many available tools that are helpful during the keyword research process.  It becomes hard to choose which tool to use. But, don’t worry because we have made this whole process easy for you. The whole point of this blog is to select the best keyword research tools which will surely help you with your SEO campaign.

  1. SEMRush
  2. Brand Overflow
  3. Ahrefs
  4. Surfer SEO
  5. KWFinder
  6. Google Keyword Planner

1. SEMRush

SEMRUSH is a powerful online search tool that can help you find keywords for your paid search campaigns and optimize your ad copy. But, did you know that SEMRush can also be used to find keywords for organic search?  Not only that, but SEMRush’s free keyword tool can also be used to find long-tail keywords for your content marketing efforts — so you can find topics of interest to your audience and write blog posts about them. The tool offers a range of powerful tools for helping you research keywords and monitors your competition.

2. Brand Overflow

With Brand Overflow keyword research you identify the search terms or keywords people use when searching for the products or services your business provides.  However, this process doesn’t end with just the identification of all the relevant keywords.  It actually begins with the research into the keywords, in order to find the most lucrative keywords in which to advertise your business.  It’s not enough to just know what people are searching for; you also have to know what terms are going to yield the most traffic and, therefore, the most revenue.  It is through this research that you can identify the terms that offer you the most profit. Find the gap between you and your competitor’s keywords and ranking through Brand Overflow Keyword research tools.

3. Ahrefs

The keyword research tool by Ahrefs is primarily used for competitive intelligence analysis and to provide the most accurate keyword database for the client’s website. With the Ahrefs Keyword research tool, you get keyword suggestions with saturated metrics values which helps you to rank well when used those keywords. Also, it provides the position history of keywords. The Ahrefs Content Gap report reveals the “holes” of the space in your niche, or in your keywords list, where you haven’t created content yet.  The Ahrefs Content Gap report helps you to see what is missing in your content plan.  The Ahrefs Keyword difficulty score helps you to measure the competition for your keyword.

4. Surfer SEO

SURFERSEO is an advanced keyword research tool that provides you with the most SEO-oriented keywords in the industry. SurferSEO Keyword research tools were designed to help you find long-tail keywords that have low competition and high search volume. The tool helps you with keyword research and keyword planning. Keyword Planner helps you to determine which keywords you should target to reach your audience. These keywords are closely related to your seed keyword and are highly searched by your target audience. With SurferSEO, your website traffic is boosted all the way.

5. KWFinder

KWFinder provides you with a solid keyword research tool to help you with SEO, SEM, and PPC campaigns. KWFinder helps you find low competition keywords, gives you search volume and Google AdWords competition data, and helps you expand your website’s reach by telling you the different websites that are ranking for each keyword and with historic data of each keyword as well.

6. Google Keyword Planner

Google Keyword Planner is a tool in AdWords that allows you to see the monthly search volume and cost per click for your target keywords. This information is used in keyword research, which allows you to select the most profitable keywords to target for your website. It is used to gain insights into how many people are searching for a particular keyword, and which keywords are most popular for a particular search. You can also see which websites rank for a particular keyword, and which keywords are most popular for each website.

So, Which is the best keyword research tool?

If you are looking for a comprehensive, all-in-one keyword research tool that will help you find the right keywords for your blog, there are many options. The best keyword research tool for you will depend on the size and scope of your company and what your budget will allow you to spend.
You can narrow down your research by considering Google Keyword Planner or SERPStat. But for more powerful research you can go with SEMRUSH or Brand overflow.