If you want to run PPC advertising, you’ll need more than just Google AdWords to get the job done. PPC ad monitoring tools give you the power to monitor multiple campaigns at the same time, and you will also be able to see the details of your account, such as site traffic, and the number of clicks your ads get.
When a visitor clicks on your ad, you can also use these tools to see where they have been. In addition, you will also be able to view detailed information about your keywords, such as your top-performing keywords, how much you are currently spending on each keyword, and how much you are paying for clicks.
We have created a list of the top 5 PPC tools to help you get started. Below you’ll find the most important tools for managing PPC accounts, driving traffic, and optimizing campaigns.
- Google Ads Editor
- Brand Overflow
1. Google Ads Editor
Google Ads Editor is a free, browser-based tool that makes it easy to manage your Google Ads and ad groups. This tool makes it easy to view, edit, and optimize your Google Ads campaigns on your desktop computer. It’s part of the Google Ads ecosystem and offers the same functionality that you can use in the Google Ads interface. It allows you to easily make changes to your campaigns, ad groups, and individual ads—and you can do this as much as you need without ever affecting your live campaigns.
2. Brand Overflow
Brand overflow ad explorer is an SEO tool that helps you identify potential keywords to target in your marketing campaign. You can use this tool to see what people are searching for when they are looking to purchase a product similar to yours. This tool also provides a wealth of information to help optimize and scale your ad campaigns. Also helps you to know which of your keywords your competitors are also targeting. This tool brings data according to PPC metrics which really helps to have a wide insight into each of your keywords.
With Ahrefs paid keyword research we can look at how people can optimize their digital marketing campaigns to drive more visitors to their site, and then convert them into leads and sales by using PPC keywords. Not only it allows you to track your own PPC campaign but it also lets you know on which keywords your competitors are bidding and what ads are they buying. With all the PPC metrics in one place, you get an insight at a glance, with accurate data. However, Ahrefs does not provide a separate tool for PPC research but it has a feature for it in their Site Explorer tool.
Internet marketing is a highly competitive field, and that competition is killing businesses that are unable to keep up. If you are one of those businesses, then you definitely want to check out the new SERanking paid traffic research feature. Unlike other paid traffic research, SERanking will offer insight and information on the most powerful and effective paid keywords your competitors are ranking for and the PPC campaigns they are getting their traffic from.
The SEMRUSH Advertising Research tool is a very powerful tool for analyzing competitors. It helps you in analyzing the level of competition and how hard it is to rank for a particular keyword. The tool is also good for getting detailed information about a keyword, such as the number of competitors, the level of competition, the estimated cost of advertising, etc. In addition, the tool allows you to track your competitor’s progress, Not only in terms of the number of keywords, but also the number of unique domains that they have created. The most important advantage of this tool is that it allows you to create a very detailed and accurate advertising plan.
So, for the final verdict, if you are searching for a tool to accommodate your PPC campaign, your paid keyword research, and competitive research, these above-mentioned tools are best for easy and accurate research. However, these tools can only help you in research work, but the process itself to grow your business is a bit time taking, so for that, you need these tools to boost the process. The process on its way, needs other correlated processes to be done, like content writing and its strategies, lead capturing, and some others, So, you need to have a grip on everything to grow wide along with PPC campaigns.