SEO Content Writing Guide 2020
Content writing has become one of the most popular online Activities of the decade, but it doesn't mean that everyone is doing it successfully.
The Main Reason You Would like to Compose SEO is You Want to be More observable in the Google search ranking and get more visitors to your job. While search engines are continuously searching for what people want to read to be able to rate them higher.
Thus, writing for SEO is becoming that nuance, striking that the ideal balance of being readily comprehensible for search engines and still Maintaining excellent content that people would want to browse.
So how do you do that?
Keyword search: Searching for a topic that people really Want to see.
Your keyword is the key focus of your articles.
Keyword search is the initial step for any search engine optimization writing.
And if Nobody is interested in what you want to talk about, then however good the numbers of the keyword appear like, in whatever tool you use, that's not likely to be a great keyword.
- Keyword research utilizing FREE Google Ads Keyword Planner and Google Trends.
The 3 main things that we're Searching for during keyword Research is...
Average yearly search, contest, search trends
There is a bunch of programs out there that are giving you Statistics showing you that the keyword is better than another.
The most basic and reachable keyword tool got to be the Google Ads Keyword Planner.
Whatever you have is to create a free report on Google Ads and You'll have access to their Keyword Planner purpose.
Use the Locate new keywords function. Another one is just Helpful if you really want to begin an ad campaign with Google.
You'll get your basic collection of data, that's the typical Monthly search and competition for your keywords.
From the lengthy list of keywords created, you will want to select Out the ones that have a high average monthly search, very low competition and most importantly can fit naturally and nicely into your specialty.
You will also get a lot of other hints that are Closely related to your keywords.
Do keep in mind that the information is actually tailored for Advertising, so use it like a rough guide, not anything definite.
Now, for hunt trends, we have yet another free Google service Known as Google tendencies.
It's a really useful tool to get an idea of how popular the certain search phrase is.
They can get More Information on the information by selecting different Filters like country, length, classes, and research class.
You can also look for and compare keywords by Adding a comparison.
Clearly, what you're looking for is something together with a Consistent or expanding interest from the general public.
- Search for a subject that people actually want to see
How do you know what topics people really need to see? Well, by checking what is ranking for your keyword!
Using Google Search
Google ranks your web pages according to what they think people Want to read, and you remain in your position when people DO read it.
Using Quora or QuestionDB
You can also Find content thoughts from Quora and QuestionDB, that gives you queries people are asking on the internet.
While QuestionDB source questions from Reddit and Provide you Thoughts, Quora provides you both content suggestions and input from other individuals.
- Creating your content simple to search for human readers.
Write in short paragraphs. And also get your points across at a Swift and clear manner.
Admit it, we're living in creation of fast-food esque Information over bloom and attention is the scarce currency.
It's not enough that You've Got good content, you need great Content that is very readable.
Attempt to start each point of your content with a heading, give These subheadings if necessary.
Use a record when applicable, because not only your own reader, Google enjoys record also.
Make Certain It's easy to read, for both the machines and human
Now, take a look at these two examples below.
The first one,
And the second one,
Which one do you prefer? The next one right?
These are actually the Exact Same text, presented at a different style. The first one is only a slab of words all squished together while the second one made some observable attempt to make it easy on the eye and much more readable.
Now, which one do you believe the search engine prefer?
Just like human viewers, the internet search engine actually prefers A text that is not difficult to read, which is the second one.
- Making your content readily extractable from Google.
Like human readers, Google loves lists.
As obvious as the many lists that they feature for the many queries.
1 thing we could tell for certain is that Google enjoys it when They can fit a little portion of the articles that perfectly answers the search inquiry right on top of the search outcome.
That is prime property around the Google search page.
They call it comprised snippets and, in the Event, That You can get one, you Will be getting a 20% to 30% increase in traffic. Which is a lot?
So try to add lists when possible and attempt to have a Compact paragraph to display your main concept to make it more Google-friendly.
- Use easy HTML codes to format your content so it's Easily comprehensible by Google.
Here are a few HTML codes That You Could use to inform Google explicitly this is a heading or that's a listing.
Use the"H1" label to indicate your primary headline.
Use the"H2" and"H3" tags to reveal subheadings in descending importance.
Utilize the "ol" tag to create an ordered listing along with "ul" tag for
Pair it up with the "li" label to indicate each item in a record.
Ensure Your content is long enough to be purposeful
According to a study conducted by cognitive SEO, they discovered That all the web pages that range from 1 to 10 are at least 1000 words.
That means more content is in fact preferred.
Plus it's easy to know why.
When content goes in the details of a subject or provides the broader picture of the subject from different angles, it is only natural that it Becomes longer.
- Produce long meaty content.
First, let us try to understand why short content wins less Favor from Google.
Back in today, there are some bad apples which exploited and gamed Google using blackhat (non-ethical) tactics to rank nonsense content.
To Be Able to suppress those behaviors, Google rolled out the Panda update to target pages they deemed as thin content.
What's deemed thin content?
Content copied from other websites
Machine auto-generated content
Many pages with similar contents
Pages such as these are often short and provide no value to the reader, which then won't be ranked high by Google.
That is why to be able to compose for SEO You Have to Prevent Super brief content.
- Craft valuable information for your readers.
You want to Be Certain to create meaty content that will be Providing value for your viewers.
Supplying original content
Make Sure That the points are well researched
Offers personal opinion or experience That's unique
Proceed either in-depth or covers the many aspects of a subject
Provide actionable guidance
At the end of the day, you'll only stay up at the hunt Rank if viewers actually need to read your articles. So provide them with everything they want and you will stand a better likelihood of obtaining a better position.
Keep your content updated
Google tends to enjoy rank counter-intuitive content better.
Imagine reading a magazine by the year 2007 and the year 2017, which is more relevant? Need to be the latter right?
This is just like the articles on the internet.
- Create up-to-date and relevant content for your viewers.
One-off topics are the Ones That like an explosive quantity of Attention for a short period of time and no longer.
While up-to-date content can be applied for almost any topic.
You just need to make sure that the data or Directions you provided to get a particular topic will be the most current and most precise ones.
If you're recommending a diagnosis that is no longer usable, you’re not providing any value to your readers.
- Revisit and update your old content.
If you have a piece of content that is doing pretty well, it May not need to do so one year after.
There'll be newer content discussing the Exact Same topic Being released by somebody else. And you may just lose your ranking and visitors since they required yours.
To Be Able to stay until the match, revisit and update your Published content annual or every six weeks.
Assess any advice or directions which are outdated and do not Apply another subsequently edit or replace them.
This can be a much better approach than making a new post using the Same issue but with upgraded content.
If you do that, you risk generating too many pages talking About almost the exact same thing. On the other hand, you're also competing with yourself over exactly the same keyword phrases.
So try to do a content spring cleaning.
Identify contents needing an update
Year stamped content like
Contents Which Are seeing a decrease in traffic
Content with a subject that sees much Alterations
Conduct keyword research on the topic and note the Content difference
Update your content with the Most Current and most relevant ideas
Don't forget to put a note saying the original publishing date When it's last updated
Writing for SEO in 2020 is more about planning on how to Make the maximum use out of all the available tools to make the best content for your readers rather than sprinkling technical secrets to match the system.
With the search results getting more and more dynamic and Personalized day by day, your best bet is located in satisfying your readers.
So Bear in Mind that composing SEO is really just writing For your readers while making it easily comprehensible by Google.